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Solution
A tactile printed piece that acts as an in-person handout or a direct mail packet, accompanied with other incentives, it acts as a Welcome Kit and a Referral Program.
Challenge
Create a combination of New Customer "Welcome Kit" with an incentive for the new customer to participate in referral program.
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Solution
Sent out Hyundai Dealer launch kits to Hyundai Service Managers nationwide: how to post a job, close a filled position and search for available Technicians who have posted a resume. Partner with U.S. Army to fast track soldiers with auto experience.
Challenge
Increase awareness to Hyundai Service Managers nationwide of the ease and convenience of using the HyundaiCareers.com website to post and recruit service technicians. Qualified Technicians were matched with available jobs.
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Solution
www.mochiicecream.com microsite was created featuring a viral video campaign to generate hot leads and promote word-of-mouth marketing. The launch strategy was to identify the product's point-of-difference.
Challenge
Create awareness of Mikawaya Mochi Ice Cream product and expand beyond the niche marketplace.
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Solution
A well orchestrated effort by multiple departments, with each one providing expertise and manpower to insure accuracy and timeliness.
Challenge
To coordinate print, bindery, and fulfillment of multiple versions, coordinate delivery, while still maintaining high level of quality and accuracy, in a tight timeline and fixed budget.
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Solution
Created a proprietary online program, the Online Promotion Builder, that allows reps to create custom, personalized, sell sheets using a template, with print on-demand capabilities.
Challenge
Sales representatives need custom, promotional sell sheets to be on-demand, as well as consistent with brand message.